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The Biggest Thing I’ve Learned in Marketing

Posted By Sai Yang, Wednesday, March 11, 2015
Updated: Tuesday, March 10, 2015
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I’ve been working with Ewald Consulting for almost three months as a Digital Marketing Specialist. I’ve learned many lessons about marketing and content development. I feel very blessed with what I’ve already experienced and know there’s even more to come.

I’ve recently started writing down a lessoned learned each day. Sometimes they’re really small (like, sleep more) and sometimes they’re larger.

One important lesson I’m learning is:

keep it simple

I’m sure you’ve heard of the saying, “less is more.” When putting together content for social media such as Facebook, Twitter, and LinkedIn, you’ll want to make it simple. Consider what your audience needs and consider your purpose with every post.

I started noticing that there was more engagements and interactions, once I began putting fresh content on our social media. For example, if someone wrote a blog post for our website, I shared it on social media. I learned to add new, relevant content for social media- simply because it increased our engagement. And, believe it or not- simple was best. People enjoyed our posts about the team and internal workings of Ewald Consultant most!  

Remember:  When developing content for social media choose your words wisely. When you start to write a lot on a single post, you can lose your audience’s attention. Therefore, you’ll want to put the most important caption at the beginning and make it simple by giving less. I know, that’s one thing I learned!

Tags:  ewald consulting  keep it simple  lessons  marketing  sai yang 

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Engaging Millennials in Associations

Posted By Sai Yang, Wednesday, February 11, 2015
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As a Millennial, going into the workforce can be quite a challenge when I feel that I’m constantly being judged because of my generation. Millennials tend to get bad reputations, mostly from Gen-Xer’s and Baby Boomers. I grew up in a rapidly developing technology society; having access to information from any place, at any time, from any device. I find myself constantly multitasking; whether that is responding to emails, doing an intense homework assignment, and or juggling two jobs to name a few. Just because I don’t desire a typical 9-to-5 work day, this doesn’t mean I want to work less. As Millennials, our priorities are different now. Within a few years if not already, companies will find their association aging. Millennials will be everywhere and it can be tricky to work with them if you don’t know how to engage with them. Here are a few ways I liked to be engaged.

  • Learning and Development: It is important that I have ongoing and learning professional development. I am a team player. I enjoy working with others. To obtain growth, it is best that I work and learn from other employees in order to improve my work ethic.
  • Constant Feedback: Millennials are very familiar with social media such as Facebook, Twitter, LinkedIn etc. and the idea of constantly updating our status. We love feedbacks. We are looking to our management team and colleagues to be our mentors. I benefit greatly from receiving these feedbacks about the work I do. Millennials expect openness and transparency.
  • Responsibility: At any given chance, I want to be able to have ownership of my work. I want my work to mean something to me. The best way to engage Millennials is by having them be involved in the workplace. We have a very care-free attitude but we get the work done! 

Tags:  engaging millennials  sai yang  social media 

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