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Monthly Q&A: Ewald Consulting's Events Department

Posted By Kate-Madonna Hindes, Monday, June 8, 2015

I am so proud of each member of the Events Team.” – Julie Cygan, Vice President, Meeting and Event Management, Ewald Consulting

This week, we’re hosting a Q & A with our Vice President of Meeting and Event Development, Julie Cygan. Learn a few of her secrets to the event planning team’s success, as well as the recent wins from the ASPR Conference, held in Orlando, Florida last month. 

 

Q. What was your favorite part of the ASPR conference?

A.  This year was much different than other year’s conferences and presented us with new challenges we haven’t faced with ASPR before. The conference was moved up three months, cutting out a lot of our planning time and without an executive director, a key resource in past conferences. Our team put in a tremendous amount of work to pull off this event, absorbing these responsibilities in addition to our typical responsibilities. I would have to say my favorite part was seeing all of the hard work of our team pay off through the interactions we had with attendees. We received overwhelmingly positive and heartfelt thanks in person and online. Many attendees echoed that it was “the best conference they’ve ever been to.”

 

Q.    Did you see any indicators that this event would be successful?

A.    To begin with, we experienced record attendance and a sold out exhibit hall, before the event had even begun. Our logistics were in place to secure an attendee experience with euphoric atmosphere. We also utilized social media to keep the conversation and key points going before, during and after the conference.

 

Q.    What’s the secret to hosting an event that isn’t simply a conference, but an experience for attendees?

A. Memorable experiences happen though strategic planning, location, content and networking.  Attendees want an interactive experience that they can be fully engaged in, both physically and mentally. It’s important for attendees to discuss controversial real-world topics and have open conversations with peers about pressing issues they face in their daily careers.

 

Q.    What’s one thing we should know the Events team?

A. Our team is extremely passionate about what they do. They are able to achieve just about anything in a “New York minute,” while keeping a smile on their face, managing half a million other items at the same time and making it all look easy- I am so proud of each of them!

 

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Tags:  event planning 

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