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Membership Technologist: Using Data to Enhance Customer Relationships

Posted By Ewald Consulting, Tuesday, November 24, 2015

Kathie Pugaczewski, our Vice President of Communications and Technology, presented to a large association as part of a virtual conference session last week. Kathie has more than 20 years of association management experience and joined Ewald Consulting in 2005. Previously, Kathie worked for the Builders Association of Minnesota (BAM) in a variety of capacities for 12 years including membership development, meeting planner, lobbyist, communications, and executive vice president. From 2001 to 2005, Kathie worked for the Midwest Society of Association Executives (MSAE) as Marketing Director; she has also owned her own marketing firm. Kathie has a B.A. in journalism from the University of Minnesota and completed the Institute for Organization Management at the University of Notre Dame. Kathie earned the Certified Association Executive (CAE) designation in 2003, and the Certified Meeting Planner (CMP) designation in 2009.


Below is the recording of her presentation "Membership Technologist: Using Data to Enhance Customer Relationships". As an industry leader, she reveals her thoughts on leadership and the topic of member engagement.



Please let us know if you have any questions or comments.


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