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Tweeting Video: Why It Matters

Posted By Kate-Madonna Hindes – Director of Marketing, Tuesday, December 15, 2015


Have you ever scrolled through your Twitter feed to see a photo that caught your eye, or even a short video that grabbed your attention? Twitter has been busy in the past few months in taking its platform to the next level.  In early December, they rolled out changes to the way photos appear in feeds. Take a peek: 


Larger and more eye-catching photos mean more views and potentially, better engagement- or so Twitter hopes. In 2014, Twitter surveyed engagement rates for each type of tweet. Look below:

·         Photos  average a 35% boost in Retweets

·         Videos get a 28% boost

·         Quotes get a 19% boost in Retweets

·         Including a number receives a 17% bump in Retweets

·         Hashtags receive a 16% boost

What fuels engagement on Twitter. Is it better photos and video? Twitter believes so. We’ve seen significant increases in our client digital marketing by incorporating a strong voice and the addition of visual elements such as photo and video. 

“The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen. A staggering 90% of Twitter video views happen on a mobile device, according to our own internal data. But Twitter users don’t just lean back and watch video; they also lean in to create it. Twitter users are 1.9x more likely to have uploaded a video online (anywhere) than the average U.S. internet user.” – Twitter.com

One thing is becoming more apparent with every passing day: Social is ever-changing and ever-flowing. To capture the eyes that text posts received in 2010, we need to adapt our material. 

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