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Sponsorships, Sales and Moving the Needle… Blake Finger – Marketing and Sales Coordinator for Ewald Consulting

Posted By Mary Le, Tuesday, January 26, 2016

Sponsorships, Sales and Moving the Needle…

Blake Finger – Marketing and Sales Coordinator for Ewald Consulting

Does your association miss out on securing additional sponsorships? Is your association experiencing opportunities to secure additional sponsorships or advertisers, but not enough time or people to handle the sales process? Having a concentrated sales effort will help increase your association’s numbers, bring in new business, and strengthen the relationship between you and your vendors. Companies want to be a part of and have exposure through your association; it just takes a timely effort in contacting the right person at the right time.

Over the past 11 months, Ewald Consulting has implemented a sales process for a variety of clients. We have found that there has been both success in increasing the sales numbers and strengthening of relationships between the associations and the sponsors, vendors, and advertisers. Ewald Consulting’s sales team found a winning strategy that has expanded our sales efforts, increased the sponsor, exhibitor and advertiser numbers, and helped build relationships between the companies and the associations we manage.

Securing new business and renewing last year’s sponsors is not a short term process. It takes a concentrated effort, with multiple touch points, through a variety of channels. It’s not as simple as sending a few emails and waiting for the vendors to respond. It takes an informative introduction email, followed by numerous follow-up actions by phone and email; and even in-person meetings to secure the deal.

If you have questions about how a concentrated sales team can help your association, please contact Paul Hanscom at 651-290-6274 or at paulh@ewald.com

 

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