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What You Need to Know About Public Relations

Posted By Mary Le, Tuesday, March 22, 2016

What You Need to Know About Public Relations

By Mary Le, Intern


An organization’s image plays an important role in its success. How the public audience perceives an organization is the responsibility of the public relations team in managing the public’s opinion. Jess Myers from Ewald Consulting’s public relations team gave us his thoughts on what is good/bad press, how to maintain a positive image, the most important thing to know about public relations, and common mistakes people in public relations make.


What is good and bad press?

“There is no such thing as good or bad press,” says Jess. He says handling good and bad press is like playing offense and defense. You play offense when there is good press and you want to pass that message along. However, you play defense when you’re handling bad press by defending your client’s actions and name.


How to maintain a positive image?

Jess states that maintaining a positive image is all about relationship building. This is very important, especially when your client is in a crisis or is involved in a negative situation. “It will help put a human face,” he says. An organization that has consistently worked with reporters over time is more likely to garner positive coverage, even when a negative situation may arise.


What is the most important thing to keep in mind when it comes to public relations?

“Tell a story clearly and compellingly,” Jess says. It is important to not only have a good story to tell —it also has to be compelling, timely, and interesting. This will also help grab people’s attention for what you’re putting out there.


What is one mistake you see other people in public relations make, or a mistake that you make yourself?

“Over sharing,” answered Jess, especially since social media makes it easy for people to share more information than needed out there. Over sharing can actually cause reporters and other key audiences to tune you out.


If you are interested in learning more about public relations, please contact Jess Myers at jessm@ewald.com.

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