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What is Facebook’s Business Manager?

Posted By Mary Le, Tuesday, April 5, 2016
Updated: Tuesday, April 5, 2016

Can’t login to update your company or organization’s Facebook page in the way you’re used to? Many feel your pain. Facebook’s tool for business owners, Facebook Business Manager (FBM), has been rolling out for about 2 years. Only recently has it pushed more organizations to utilize its platform.

At Ewald Consulting, we made a conscious decision to move our platform as well as client platforms to business manager because of the streamlined process, easier tracking and smart dashboarding. Business manager also allows our team to run multiple advertising sets with minimal set-up, and gives us the ability to move from one account to the other almost seamlessly.

In fact, according to business2community.com, “With the business manager tool, you can link all of your business pages and access them from one central hub. You also have the advantage of having access to all business ad accounts in one central location.”

Knowing that the tool has been in use for almost 2 years, we knew that (most) of the kinks would be worked out in the process. However, we noticed a few missteps in FBM. One of the largest challenges we’ve found is the ability to schedule shares, or posts of organizations and companies we follow. FBM allows pages to share the content of pages they follow, but those shares must still be done in “real time.” For us, it’s an inhibitor to scheduling what we can to focus on asking questions of those that like our pages, or offering deeper engagement after we’ve identified our content. While this is an opportunity for Facebook, it’s only a minor inconvenience to us. 

What is Facebook’s Business Manager?

According to Facebook, “Business Manager lets businesses more securely share and control access to their ad accounts, Pages, and other assets on Facebook. Anyone in a business can see all of the Pages and ad accounts they work on in one place, without sharing login information or being connected to their coworkers on Facebook.” Learn more by taking a peek at Facebook’s Business Manager Basics.

Facebook’s platform seems to be ever-changing, but one thing is certain: More efficient dashboards aren’t simply a fad; they are a MUST for any advertiser or marketer handling more than one account. While Facebook’s Business Manager has many smart features for those who advertise and share on the platform, for even better efficiency, we strongly recommend looking into a tool that allows all social media profiles to be viewable from one dashboard. (Here at Ewald, we tend to favor Buffer.) 

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