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Key Tips to Social Media Engagement

Posted By Mary Le, Monday, April 18, 2016

Key Tips to Social Media Engagement

By: Mary Le, Intern


One of my main responsibilities is to do social media engagement for a few different clients. I log into their Facebook and Twitter accounts to like articles, share articles, and thank followers. Sometimes finding the right thing to share, like, and engage on social media can be difficult — especially when you do this for multiple clients with varied interests. Here are few helpful tips to keep in mind when it comes to engaging on social media.


Come up with a profile: What helps me with doing engagement online is having a profile of each of my clients to look at. This profile provides me with the client’s tone, target audiences, what sites and resources to use. Take some time to come up with a profile for your client.


Stick to the Tone: This is very important to keep in mind when liking and sharing content on social media. I sometimes have a hard time staying focused on my clients’ tone when I look for content to share on Facebook and Twitter. Make sure to keep your own personal interests out when doing social engagement. Instead, try to focus on the client’s tone and who their target audience is. That is why it’s very important to create a profile to help guide you.


Experiment With Different Sources: Don’t like and share content from only one source. This was a bad habit I had when I first started doing social media engagement. I found great content to share from one source and began to only share content from it. This makes it seems like your client is favoring a certain source. Instead, try searching key words or hashtags on Facebook, Twitter, or Google to find content to share from different sources.


Thank Followers, Shares, and Likes: People love it when I thank them for their shares, likes, and follows. You want people to like and share things you share on social media, so it is important to thank them back. Also, this will help increase your client’s presence online. 

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