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Association Event Case Study

Posted By Murphy Pickett and Jess Myers, Thursday, October 6, 2016
Updated: Thursday, October 6, 2016

In the Association world, you can expect plenty of conferences. Whether you’re a member of a certain association, a volunteer, or on an association’s board, there will always be some sort of event to attend or prepare for.

Recently, our Event Department created a case study on conference revenue and the accompanying boost in attendance.

Here are 3 ways we found to boost conference revenue with a before and after look.

1. Planning

  • Changed the program from all Plenary to Plenary and breakouts.
  • Increased networking opportunities with chapter/SIG meetings, roundtables and more interactive panel sessions.
  • Analyzed previous year’s evaluations and did mini focus groups with previous attendees to get recommendations on topics and industry related educational needs.

2. Execution

  • Better keynotes and breakout speakers with more focused content were sought and secured, committee/member liaisons worked with speakers to deliver appropriate, high-quality content.
  • Increased marketing and outreach efforts, social media. LinkedIn and Facebook.  Generated a marketing plan.
  • Invited sponsors and exhibitors to join us on a call about what ROI/exposure they were expecting from the conference.  What were some valuable offerings they wanted and how could we increase their visibility with attendees.

3. Feedback

We found that conference success rates improve as attendee’s are more satisfied. Deeper discussions, increased networking opportunities, and strong keynote speaker appearances contributed to the jump in success which only improves associations as a whole.

 

If Ewald can help you with your next conference, reach out to Paul Hanscom at paulh@ewald.com for more information. 

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