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Writing Successful Learning Objectives

Posted By Ewald Consulting, Thursday, September 26, 2019

Writing Successful Learning Objectives

Learning objectives are a best practice in training that, in their most basic form, are a statement of what learners should be able to accomplish by the end of a learning event. Additionally, they are a way for the presenter to clearly and transparently define the goals of the training. Creating no more than three to four specific learning objectives will allow the learner to self reflect throughout the learning event on his or her progress toward mastering the defined critical information.

In order to plan and implement an effective training program for professionals, it is important to understand and address the Principles of Adult Learning. Malcom Knowles’ research on the distinct characteristics of adult learners began in the 1950's and is the basis for the majority of adult learning theories. Adult learners have unique characteristics, as identified by Knowles, including that they are goal-oriented look for relevancy in their learning. Stating clear learning objectives for a training helps the learner identify the goals and desired outcomes of the training.


When constructing a learning objective, there are two distinct parts: the action verb and the performance standard. The action verb provides clear measures of mastery of demonstrable learning outcomes. Some examples of strong action verbs include: define, contrast, write, explain and evaluate. The action verb also reflects the rigor of the learning objective. Bloom’s Taxonomy, created in 1956 to encourage higher-level thinking, is an effective tool for trainers to ensure that they are creating rigorous learning objectives.


The bottom level of the taxonomy, known as the “knowledge” domain, represents low-level learning and includes action verbs including recall, define, recognize and list. As you move up the levels of Bloom’s Taxonomy, the level of thinking required increases. Choosing action verbs in the different levels of Bloom’s Taxonomy will help classify the cognitive level of learning to both the presenter and the learner.

The second part of creating a learning objective is determining the performance standard. A performance standard is the measure by which learners will demonstrate mastery. There are three types of learning objectives: cognitive, psychomotor and effective. Cognitive learning objectives aim to increase the participants’ general understanding of concepts and processes. Psychomotor learning objectives seek to determine whether a learner can accurately complete a task or demonstrate a skill. Finally, an effective objective is designed to influence attitudes and outlooks. Identifying the type of learning objective will assist the presenter in choosing the appropriate performance standard, instructional strategies and assessment tool, if applicable.


A poor example of a learning objective is, “Participants will be exposed to information about new laws passed in 2016 that impact public accountants.” The verb “exposed” does not indicate any measurable action for the learner to demonstrate mastery of the learning objective.

A good example of a learning objective is, “By the end of this training, learners will be able to identify the changes in the updated resuscitation guidelines.” The action verb of this objective is “identify” and the performance is pinpointing the changes in the updated resuscitation guidelines. The time frame noted at the beginning of the objective tells the learner when this learning goal should be met.


Learning objectives should be used in all effective learning events. Constructing a learning objective that has both an action verb and a performance standard will help learners identify the key information as well as the goals of the training. Encouraging trainers to promote their learning objectives will result in participants who are prepared to engage with the desired outcomes of the training.

Tags:  learning objectives  professional development 

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Tips for Subject Matter Experts

Posted By Ewald Consulting, Tuesday, September 24, 2019
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Speaker Checklist for Effective Presentations

Posted By Administration, Thursday, September 12, 2019
Untitled Document

Speaker Checklist for Effective Presentations


  • Avoid starting the presentation stating, “Hi my name is… Today I’ll be talking about…”
  • Engage the learning at the beginning of the training.
    • Pose a question
    • Share a story: historical, personal, imaginative
    • Use an image: picture, video, comic
  • Share the “why” or purpose of the training; How will it benefit the learner?
  • Create at least one opportunity for learner collaboration throughout the training:
    • Turn and Talk: Pose a question and have partners share their answers
    • Participants respond on a shared document or in a chat box
    • Learners “teach back” the new information to each other
    • Groups work together to respond to specific scenarios
    • Live poll to collect group data
  • Allocate time for Q&A.


  • Avoid using text only and long paragraphs in your slides.
  • Utilize images that support your key points.
  • Ensure the font, colors and size of the text can be read from the back of a room.
  • Spell check and proof-read slides.

Presentation Tips

  • Avoid reading the slides.
  • Practice slow, clear delivery.
  • Be aware of your nonverbal communication.
    • Create eye contact with audience
    • Positive tone
    • Stand and move around the room, if possible
    • Read the room for questions or confusion
  • Do not include commercial sales within your presentation.
  • Relax, breathe and have fun!

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The Science of Learning: Delivering Effective Training

Posted By Ewald Consulting, Tuesday, September 10, 2019

Research has found that the brain’s ability to retain information decreases over time exponentially, often referred to as Ebbinghaus’ Forgetting Curve. After just a couple days, retention of new information can drop to around 40%. Utilizing instructional best practices including increasing interactivity and ensuring the training is relevant will help combat the forgetting curve. Understanding how the human brain processes information and how people learn will assist with…

Boredom inhibits learning

Boredom Inhibits Learning

  • Our brains are trained to pay attention to new and unusual inputs
  • Have you incorporated engagement strategies?
  • Is your instruction broken up into manageable chunks?
  • Collaboration – Get your audience involved; interactive experience is more memorable than passive
  • Have you “hooked” your audience with an engaging opening?

Short-Term Memories Are Temporary

Short-Term Memories Are Temporary

  • Learning must be repeated and revisited to be moved into long-term memory
  • Add checks for understanding to gauge understanding
  • Make connections between concepts to repeat learning in multiple scenarios

Learner driven


  • Ensures learning is applicable
  • Ownership over the learning and output
  • Active role in learning
  • Need to see relevance in learning as it is no longer required

Visuals are critical

Visuals are Critical

  • 80-90% of the information our brain processes comes in through our eyes
  • It takes about ¼ second for the brain to process and attach meaning to a symbol
  • The brain is capable of absorbing 36,000 images every minute
  • In contrast, it takes an average of 6 seconds to read 20-25 words.
  • One study found that a presentation that was delivered with visual aids was 43% more effective at getting people to take action than the same presentation was delivered without visuals.

Struggle is good

Struggle is Good

  • Creating challenge in learning requires the learner to do the mental heavy lifting.
  • Mistakes can be the most valuable teacher

Learning needs to be immediately relevant

Learning Needs to be Immediately Relevant

  • What is the added value and results for me?
  • Humans process hundreds of thousands of sensory inputs daily. In order to trigger the brain that it is valuable and should be retained, the information should be relevant and applicable. This is why learning objectives should be utilized.





  1. Thorpe, S., Fize, D. & Marlot, C. (1996). Speed of processing in the human visual system, Nature, Vol 381.


Learning and Leading with Habits of the Mind
Arthur l. Costa and Bena Kallick, Editors. 2008

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Testing. Testing. Testing: How A/B Tests Can Elevate Your Marketing

Posted By Laurie Pumper, CAE, Communication Director, Thursday, August 29, 2019
Updated: Tuesday, August 27, 2019

If you are using a marketing automation system for your association’s newsletters and promotional emails, you’ve probably seen how A/B testing can help you determine what subject line language resonates best with your audience. But A/B testing can extend to so many other elements of your emails.

Time of Day
Even if you don’t have a marketing automation system, you can test what time of day works best for your audience. Send an email on three to five separate dates at a certain time (let’s say 7 a.m., when members may be eating breakfast). Check your open rates. Now, for the next three to five emails in your schedule, try sending mid-morning. Or mid-afternoon or early evening. How do your open rates compare to the previous set? If you do have marketing automation, you can schedule your mailings to concurrently test one time versus a second time.

Day of Week
Just as with time of day, you can find results for the best day of the week even if you don’t have a marketing automation system. The results may surprise you. Despite conventional wisdom that Friday is a terrible day to send emails, some organizations that we work with have really good open rates on Fridays.

Button Color
Many marketing experts say that red and orange buttons are most likely to be clicked. While that may be the case with the public at large, our testing with one client found that a bright blue button consistently works better.

Call to Action
Every email should contain a strong message that offers readers a next step (Download Our Free Ebook, Become a Member Today, Register Now for Our Event). Different people respond better to different messages. Perhaps instead of “Become a Member,” your email will get better click-throughs with “Join Our Community” or “Find Your Professional Home Base.”

Length of Message
Whether it’s an email to promote an event or an email newsletter, you can use A/B testing to help determine whether your audience responds best to a message of 100 to 200 words or a longer message. This can be helpful if a committee chair continually sends you a conference promo that resembles a Tolstoy novel in length and plot intricacy.

Length of Subject Line
Most marketing experts will tell you to keep your subject line short. But some organizations have really detail-oriented audiences, where longer subject lines test stronger.

Not all marketing automation systems allow emojis. But if you get emails from major retailers and social media outlets, you’ve probably seen emojis in subject lines. If it works for Facebook and Yelp, maybe it can work for you. If your audience is of a certain age, emojis may not be very popular…but you won’t know unless you test.

Just because something hasn’t worked in the past doesn’t mean it will never work. Maybe your members hated emojis two years ago when you tried them. But maybe they’ve become accustomed to seeing them — or perhaps the demographics of your members have changed in that time. The corollary: just because something has worked in the past doesn’t mean it will work in the present or the future. Continue to test with your audience to make sure that your emails get the best possible results.



Tags:  A/B testing  marketing automation  split testing 

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What’s the Hullabaloo about Content Hubs?

Posted By Anna Wrisky, Tuesday, August 27, 2019



You keep hearing the phrase “content hub”, in articles and maybe even from your marketing communications team, but what is the hullabaloo about, isn’t it just a library? The answer is yes, and no. First things first. What exactly is a content hub?

According to Neil Patel, co-founder of Neil Patel Digital“A content hub is a destination where website visitors can find branded, curated, social media, user generated, or any type of content related to a topic.”

Content Hubs are a great way to manage all your phenomenal content in a user-friendly manner. A well-designed content hub can neatly and aesthetically display your cumulative pieces in one location. They help you avoid the headache of multi-located content such as training videos only on YouTube, blogs on your WordPress site, and articles residing only in your journal or newsletter. Through content hubs, all these rich pieces that represent your brand become accessible in a single place! 

How is this different from a website? A website contains all the information a user may need to know about your brand and organization, including specific calls to action. A content hub is a resource area of a website, a one-stop shop to finding articles and media regarding a specific topic or by topic area. It’s also more encompassing than a blog, because there are multiple authors and different media formats, including articles, blog posts, webinars, podcasts, and videos.

Some great examples:

Ewald Consulting is also working on content hub strategies and launches with our nonprofit clients using different technology platforms. We will be expanding our content hubs across our clients to better share resources, thought-leader articles, blog posts, enews, webinars, video, discussion forums and more.

One example is the Product Development and Management Association Knowledge Hub (kHub) which just launched. This is an example of offering member value by granting permission-based access to content and a discussion forum alongside the more typical Content Hub collateral such as articles, webinars and books.  

Now that we have a basic understanding of what a content hub is, let’s talk about the benefits of having one.


Brand Authority:

You work hard on the content that represents your brand. We have learned in past blog posts that carefully curated and tailored content communicates to your target audience that you are a thought leader in your industry. A content hub strengthens your brand, identity, and your authority in the field. By focusing on topics, your site becomes more relevant in search engines.


Building Connections and Engagement

It’s a community! When you have multiple authors and a multi-media hub it generates a following from audience members who prefer social posts, or podcasts, or people who like to comment on blog posts. A content hub can reach all of these audience members. Content Hubs promote engagement. Instead of an article living in a newsletter that’s read and forgotten, users can directly interact with the piece. A content hub is ideal for reading, commenting, sharing, tweeting, buying and so on.



By now you know that your website analytics are a treasure trove of information that can break down how people are coming to and interacting with your website. Content hubs can help you further understand your audience’s interest! By tracking the performance of different pieces on your hub, you can discover which topics interest your audience, what’s driving traffic to your site, and preferred content types, then use this information to further tailor your content to meet the demand!

Take it from us, content hubs done well are complicated and need to be mapped out carefully within the right technology platform, site architecture and taxonomy. Without a clear plan from the start, things can go awry quickly. So now that you know what content hubs are and how they can help you elevate your organization, here are some quick ways you can get started:

  1. Define your goals: Be clear about how you want to utilize the hub and how you will measure the use of the platforms.  
  2. Define your audience: Examine your analytics and your target audience profiles. Create a hub that will fit the styles of communication preferred by your audience.
  3. Assess your content and your access to new content: What content do you have now that should migrate to the platform and what can be left behind? Determine a schedule and responsibilities for the creation and posting of new content.
  4. Create a strategy to organize your content: Make sure that you organize the content in a manner that is understandable, the best way to do this is usually done by topic and/or by the type of media.
  5. Determine which platform suits your needs: Maybe it’s your current website, maybe it’s a sub-domain, whatever it is use the above evaluations to help you determine the best fit for you.
  6. Design and Launch: Create your design layout and go for it!
  7. Maintain it! Determine how you will continue to add new content on a weekly basis at a minimum to keep the site fresh and vibrant. Don’t forget to track your analytics to fine tune your content to your audience’s needs.

Content hubs can give your organization a strategic advantage with your customers and stakeholders and a new way to drive engagement, community and conversation. 

Tags:  association management  content hub  content marketing  marketing strategy  member engagement 

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Analytic Trends in Associations Part II: Seasonal Trends

Posted By Mei Li Brown, Tuesday, August 20, 2019
Updated: Tuesday, August 20, 2019
Untitled Document

Analytic Trends in Associations Part II: Seasonal Trends

In part one of Analytic Trends in Associations, we shared the results of a case study we performed by pulling analytics from 24 associations to capture general analytic trends . From the data, we acquired three key takeaways regarding associations:

  1. The average web visitor is new and not as likely to return to the site again after visiting once or twice;
  2. Associations have higher bounce rates due to heavy CTAs marketed on their sites; and
  3. Those who stay do on the site have high levels of engagement as indicated by their multiple page views per session and longer timestamps of web activity.

During the year, it’s important you also understand the trends of analytics during conference season. From the time the conference attendee registration launches to the day after the conference, we expect web traffic and engagement to increase substantially due to the heavy amount of information provided on the sites such as online registration, travel accommodations and the conference schedule.

We conducted another case study to analyze associations’ web analytics two months prior to conference as well as two months after. Data was pulled from a sample of 40 associations from July 2017 to August 2018. We analyzed the overall number of visitors, sessions, pageviews, average session duration, average time on page, and bounce rates to roughly gauge user interaction.

Here is what we discovered:

Total Users, Sessions, Pageviews

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Average Session Duration, Average Time on Page

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Before Event
The case study proved that web traffic and engagement improve leading up to the event. However, the overall average of increase wasn’t substantially large as initially thought. We may have seen a more substantial difference if we extended our data back farther and compared analytics to the main “off-season” month of each association. These associations have at least some sort of marketing plan that advertises the save the date well in advance before the official two-month launch date.

After Event
The post-event web analytics are where we started to see drastic decreases in web traffic. It’s important to note that this is not a bad thing , it just means less people are visiting the site because the main event of interest has passed. As long as the bounce rates and average session durations are decent, the website can still be viewed as performing well. In measuring association analytics, it is not about the quantity (i.e. the number of visitors, sessions, pageviews), it’s about the quality of engagement (i.e. the avg. time on page, avg. session duration, bounce rate).    

So what’s the takeaway from this study? These analytics prove that these associations’ annual events are the main driving force to the websites. While this is certainly not a negative, it helps us examine how we can improve our marketing strategy.

Associations need to be communicating with the membership on a regular basis. Annual networking and educational events should not be the only reason to send emails. Occasional newsletters, topical industry posts on social, and member campaigns are all ways you can engage the membership outside of conference without being overbearing. It keeps the association in the back of their mind and shows that you put effort into staying relevant.

Major event analytics are also a great reminder to make sure you are aware of your association’s analytics year-round. When you see anomalies in your data, you can account it for the annual conference or another large networking or education event. It’s when those anomalies aren’t accounted for by an event or campaign when you should start investigating on what is and is not working.

Tags:  analytic trends  Analytics  association analytic trends  Content Marketing  Marketing Strategy 

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Branding: Visual Standards & Style Guides

Posted By Brian Fewell, Thursday, August 15, 2019


When people hear the word “brand,” they usually think about a logo, but a brand is so much more than that. Think about some of the biggest brands in the world and the first thing that comes to mind is not the logo, but the experiences people have with those brands. For example, Apple’s brand conjures images of sleek, minimalist product design, software that “just works,” and highly devoted customers.

Whether you realize it or not, your association has a brand too. Your brand comes across visually through emails, print collateral, and in the member experience: your value as an industry thought leader, your conference experience, and the quality of member services interactions.

A comprehensive visual standards and style guide is a fundamental part of your branding strategy. It provides direction on logo usage, color palette, and typography, as well as general guidance on use of taglines and writing style including brand voice.

Logo and Logo Usage

Logos provide an instantly recognizable means of identifying communications. A good logo is simple, distinct, and appropriate for your association. It should be easy to identify at multiple sizes and in different settings. You might have multiple versions of your logo: one with a tagline and one without; a version that includes just a graphic element and excludes your association name; and different formats for vertical and horizontal uses. For each of these, you need to have specific color variants: one for full-color applications, a grayscale or black-and-white version for single-color applications, and a white version for use against dark backgrounds.

Logo usage guidelines provide instructions for how the logo should be used and are intended to ensure that your logo isn’t altered in any way and that you control how it is used by both your organization and others who may be granted permission to use it.

Color Palette

A consistent color palette reinforces your brand. Your color palette should be appropriate for your brand identity. Different colors elicit different emotions, so think about what you want to convey. For instance, blue conveys feelings of calmness, trust, and professionalism, while orange feels energetic and outgoing. A good color palette should contain two to three primary colors (which may appear in your logo), as well as secondary colors that complement the primary colors and provide a broader set of colors for specific uses where a limited palette may not be adequate.

Once you’ve chosen your general color scheme, use the Pantone Matching System (PMS) to identify the exact colors you want to use. This system provides specific codes for thousands of colors. While the human eye is limited in how precisely it can perceive color and won’t notice subtle variations, using Pantone colors ensures that you are always using your brand’s specific color. Pantone colors are standardized for use in print and digital applications and allow you to communicate with printers and designers without having to guess about exactly how your colors will appear. After you’ve chosen your Pantone colors, you should also include the HEX code value for web use, and CMYK and RGB values for reference.


Official association communications, both print and digital should use consistent typography to reinforce your identity. Choose two or three fonts and outline specific uses for each typeface and style (e.g., serif/sans serif, bold, and italics).

In print applications, it is easy to ensure that everyone sees the font as intended, but digital fonts present some challenges. Font display can vary on some email clients and may depend on fonts that are installed on the reader’s computer.

Web fonts can make it easier to ensure that users are seeing the font you want them to online, but it’s recommended that you include widely available fonts such as Arial or Times New Roman in your visual standards as backups for situations where your chosen fonts are not available.

Additional Design Elements

Defining additional graphic elements for use in communications can create a more robust sense of your brand identity. This could include guidance on usage of stock photos, specific imagery choices, and basic graphic elements for use in headers and footers.

Written Content & Style

You may want to provide specific language for use when referring to your organization. This could include slogans, mission statement, and a description of your organization.

You should also choose a style manual for your written communication. A style manual provides detailed information about word usage, punctuation, abbreviations, and more. You may choose to supplement this style manual with your own details about the tone of your language or brand voice — for example, do you use exclamation points in your emails, or is your tone more reserved? These sorts of details help ensure that multiple writers can create copy that fits your organization’s brand. Commonly used style manuals include the AP Stylebook and the Chicago Manual of Style.

Additional Materials

Finally, you may want to specify the design of letterhead, business cards, and other print materials. This allows for consistent use of these materials in the event of staff turnover or if you change print vendors.

Your brand exists whether you realize it or not. If you aren’t putting effort into it, your brand might be “disorganized and detached from membership.” Creating a visual standards and style guide is a first step to codifying the details of your brand as it’s presented in your communications.

Don’t have a brand manual? Ewald Consulting can help you create one! Contact us at info@ewald.com.

Tags:  branding  logos  visual standards 

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Analytic Trends in Associations Part I: General Trends

Posted By Mei Li Brown, Thursday, August 8, 2019
Updated: Tuesday, August 6, 2019

Analytics can be confusing, but they don’t have to be. As we learned in our previous post, “How associations can use analytics to boost membership,” web analytics are vital to associations when it comes to retention and recruitment. Once you are utilizing your analytics to help retain and grow your membership, the next step is to determine if your association’s site is performing well.

According to Neil Patel, measuring the success of your webpage’s analytics will vary due to several factors including your business type, industry, and audience. To get this data, you need to consistently monitor your analytics to set your sites baseline averages and then work from there.

We conducted our own case study on association websites to help us measure association analytics. We pulled analytics from a sample of 42 associations from July 2017to August 2018 to gain insights into what the baselines were and gain perspective on trends. Here is what we discovered:  

association analytic trends

Users vs. New Users
We discovered that, most web visitors are new to the website and have lower engagement than returning visitors. It is important to keep in mind that a new visitor is counted as someone who accesses your site from a new browser or device. Visitors will also be counted new again if they clear their cache and cookies. While determining if a visitor really is “new” is not completely accurate, this data indicated that associations needed to focus on being more welcoming to non-members on the site instead of only advertising to members or people familiar with the association.

Sessions & Pageviews
The case study showed that most web visitors will only visit once or twice, but they engage in multiple pages per single session. Considering most web visitors are new, the session to visitor ratio was not surprising and roughly correlated with a ratio of 1:1. Pageviews, however, demonstrated that the average visitor engaged with the site since they are visiting multiple pages per session. This was a great data point and an indicator of drive on the websites.  

Avg. Session Duration & Avg. Time on Page
Throughout the study, we found that web visitors who stayed on the site have terrific time durations of engagement. For average durations and times on page, we recommend aiming for least 1 minute, 30 seconds per session and 30 seconds per single page. These time stamps created a nice baseline that indicated some sort of interaction occurred.

Bounce Rate
A hard truth was confirmed by the study, associations tend to have higher bounce rates.
In the Brafton 2017 Content Marketing Benchmark Report, they calculated the average bounce rate across sites to be 58.18%. In their data sample, they found that B2B had higher bounces than B2C. Our study calculated that the sample websites were averaging a bounce rate of 55.12% –very similar to the findings of Brafton.

So why do association sites have higher bounces? In general, these sites are loaded with multiple calls to action (CTAs) meaning they require the web visitor to have a strong actionable item (e.g. Read our Blog, Register Here, Join Today). Not many associations are selling products outside their events and membership, unlike most B2C websites, so visitors will either decide to engage with what that they see or leave if it’s not what they’re looking for in the current moment, thus creating a bounce.

What does this all mean?
Don’t let all of the options and metrics overwhelm you so nothing is measured. Start with a few analytics, understand the implications and expand into deeper data after starting with key metrics.

One of the first places a potential member will look for information is on the website, so it is critical the website layout & content is reviewed and updated on a consistent basis.

Remember less is more! You don’t have to take away the feeling of exclusivity of your members. There are ways to make both groups feel catered to, including consistently refreshing your content to be relevant and simplifying the user experience. A confusing website will discourage people from exploring the site and can turn off potential and existing members if the messaging is not clear. We encourage you to utilize the baseline data from our case study to analyze your association’s website performance and discover where you can make improvements for your visitors.

TAGS: Analytics, Associations, Content Marketing, Marketing Strategy, Case Study

Tags:  Analytics  Associations  Case Study  Content Marketing  Marketing Strategy 

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4 Marketing Tools You Need to Elevate Your Content

Posted By Ewald Consulting, Tuesday, August 6, 2019
Updated: Monday, August 5, 2019

If the image above is overwhelming, you are not alone. It is no secret that in the last few years there has been an explosion of marketing technology available. It is estimated in 2011, around 150 tools existed for marketing; in 2019, according to Chief Marketing Tech more than 7,040 marketing technology solutions on the market.

With such a large number of resources available it would be impossible for an organization to test them all, especially considering the multiple facets of marketing. Looking at the first image, you can see that there are generally agreed to be six areas of marketing technology: advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management, all feeding into each other. If you have a strong data tool, you can then create better content and advertising for your target audience. If you have good content, you can build a social presence and create meaningful brand/client relationships online to inspire brand loyalty. No piece of marketing stands alone, but some need more attention than others to get you started, especially when it comes to content marketing. A content marketing strategy can establish your brand as a key resource and authority in the field, inspiring brand loyalty and driving membership. The cornerstone of this strategy of course is strong, relevant content that catches the reader from the start and draws them in. For many, the task of creating the content is daunting and overwhelming.

To help, we have curated some of the top content tools to help you get started. With these tools you can research hot trending topics and even make sure your headlines are optimized to drive traffic, shares and search results!

Quora is a question-and-answer website where the public will ask and answer questions. Users can collaborate by suggesting edits to answers. It is touted as “a place to share knowledge and better understand the world.” For content creators it is a great starting point to see what questions are being asked about a topic or keyword. For example, a quick search for “content marketing” on the platform returns hundreds of results including “what are some common beginner mistakes in content marketing” that could drive your next blog post, white paper or podcast.

HubSpot Blog Topic Generator
Similar to Quora, marketing and sales behemoth HubSpot has a blog topic generating tool. With a quick search of a noun, for example “analytics”, you can get a week’s worth of blog ideas.

Answer the Public
This search query data visualization tool is a little tongue-in-cheek with a repeating image of a man waiting for you to type right on its home page. Even with this humor, Answer the Public can be immensely helpful in finding the questions you want to answer with your content. Simply type in a keyword or topic in the search field and sit back as it crawls search results for the top questions asked related to your search. The results are then categorized into 5 areas: questions, prepositions, comparisons, alphabeticals and related.

CoSchedule Headline Analyzer
Once you have written and edited your piece, it is a good idea to run your headline through a headline analyzing tool like CoSchedule has created. You have spent the time to make sure your content is perfect — now make sure it has the perfect headline with a balance of keywords, power words and characters while measuring the sentiment of the headline.

Many content marketing tools are available to associations today; these four only scratch the surface of what you can find online. Take them as a starting point on your content marketing journey and go create!

Tags:  association marketing  content marketing  marketing strategy  marketing technology  marketing tools 

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