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Trends in Conference Management

Posted By Administration, Thursday, October 17, 2019

According to the U.S. Census Bureau, Millennials are now the largest generation in the U.S. workforce. As of 2017, there were 56 million Millennials (ages 22-37) working or looking for work — over one-third of the workforce.

Chart displaying growth of millennials as a segment of the workforce

With a growing need for our workforce to be trained and upskilled, conferences can play an important role in employee development.

To get Millennials to attend conferences and join our organizations, we must create more engaging and technologically focused offerings to meet this market segment who are interested in experiences, involvement and engagement.

7 Conference Best Practices

  1. Define and communicate the purpose and mission of the event to prove ROI. Create downloadable “Convince Your Boss” letters.
  2. Personalizing strategies – who are the sessions designed for? Are they interactive to engage attendees? Is there time for connection and conversation? How can attendees connect with other attendee segments and interests onsite?
  3. Purposeful experience – well-being activities, social impact days to give back to the community.
  4. Performances and offsite events at museums or local attractions.
  5. Enhanced conference technology including chatbots, 5G internet, wearable technology, real-time data, creative room design with technology access and charging stations, mobile apps.
  6. Nutrition, mindfulness and wellness: planning for dietary requirements; creating time for “brain breaks” – doodling, coloring, outside walks, Legos.
  7. Engage attendees using gamification – there are many gamers in this segment of the workforce.

Here are some additional resource articles on meeting trends to generate more ideas for your conference.

As our attendees and stakeholders continue to shift, associations must change up our conferences to not only maintain registration numbers but to take them to a whole new level: driving community, engagement and membership. Over one-third of the workforce and those who need education, community and engagement the most are counting on us to drive innovation and offer engaging and memorable experiences using trends and technology.

Tags:  association management  conference  delivering value  engagement  engaging millennials  event planning  member engagement  millennials  tips  trends 

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Preparing Your Volunteer Leaders to Deliver Value

Posted By Shannon Pfarr Thompson, CAE, MPA, Wednesday, December 31, 2014
Updated: Tuesday, December 30, 2014
Untitled Document

Everyone knows it is good practice to orient new board members. Annual new board member orientation sessions have become commonplace for the good reason that by getting new board members up to speed, they start off ready to succeed for your organization. Reviewing items such as the bylaws, policies and procedures, staff and board relationship, and other key items provides new board members with the tools and comfort level they need.

However, organizations often overlook training for their other volunteer leaders. Committee, special interest group (SIG), chapter and task force leaders are appointed by boards to implement important work for the organization, but frequently they are thrown into their roles without much guidance or training. This can lead to frustration and less-than-stellar results.

This year, one of the organizations I lead began biannual orientation sessions for new leaders, and I’ve been impressed with the difference it has made. The president and staff developed an agenda that takes volunteers through the most important aspects of the organization, divided up the list to best address each item, and then presented it via a webinar.

Using webinar technology allowed us to show organizational documents, demonstrate where leaders can find valuable information on the association’s website and also how to use the private part of the website specific to their committee, chapter or SIG. We had a chat available for questions during the meeting.

Here are some of the key things we included in our new leader orientation:

  • Organizational info – the tax status and what it means, the articles of incorporation, bylaws and policies and how they all relate
  • Key board and staff contacts – where leaders get support and who they should go to with questions
  • Important meetings – so leaders may plan ahead and see how these meetings benefit them
  • Financial policies – how their group fits into the budget and how to request funds
  • Communication tools – how to share information with their group, the board, and all members
  • Their responsibilities – to be a strategic leader, to consider leadership succession, to serve as an ambassador to members

By the end of the second orientation (after honing the original agenda), we found that leaders’ questions had been answered and they felt much more comfortable in their new roles as volunteer leaders. We hope it will also result in lower volunteer turnover and an enhanced willingness to step forward because leaders feel more supported. A small time investment has ended up providing a large benefit to our organization because we have volunteer leaders who understand their role, how it fits within the larger picture of the association’s activities, and they have the information and tools needed to hit the ground running. We look forward to the great results that these informed leaders and their teams will produce for our members!

Tags:  delivering value  ewald consulting  leadership  shannon thompson  volunteer 

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KNOWLEDGE & RESOURCES

MANAGEMENT | View all Management articles
A Successful Year Starts with a Solid Budget by Bill Monn
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MARKETING | View all Marketing articles
9 Marketing Ideas for Your Organization by Kathie Pugaczewski
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MEMBERSHIP | View all Membership articles
A Holistic Approach to Membership Recruitment by Darrin Hubbard
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VOLUNTEERISM | View all Volunteerism articles
Three Ways to Stronger Volunteer Engagement by Paul Hanscom
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