Sales Services
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The Ewald Consulting Sales Department specializes in:

  • Creating, developing, and monetizing long-lasting business relationships for your association.
  • Employing best practices to generate millions of dollars in sales each year.
  • Utilizing data and metrics through our CRM system, allowing for informed decisions on prospect development, lead acquisition, and conversion.

Our Sales Process

6 part graphic showing sales process steps as outlined in text below

Ewald Consulting’s sales department has increased client’s advertising revenue by an average of 34% after the first year. Advertising keeps members informed while helping you diversify your revenue streams.


Strategic Internal Review

  • Review each of your selling opportunities to assess the value proposition.
  • Analyze past campaign performance and the overall sales strategy.

Research & Identify Opportunities

  • Compare your sales framework with those of similar organizations
  • Collect input from supporting vendors on possible program enhancements
  • Review industry trends.
  • Work with appropriate association leaders to solidify the sales strategy.

Prospect & Qualify

  • Continuously expand your sponsor and advertising pipeline utilizing various prospecting tools.
  • Deepen relationships with past supporters
  • Efficiently qualify sales leads through our CRM system.

Connect

  • Stay front of mind with prospective vendors on a consistent basis.
  • Execute with precision on all sales commitments and benefit fulfillment.
  • Foster relationships to ensure long-standing business by providing regular updates on the status of their benefits and upcoming opportunities.

Track, Fulfill, & Report

  • Provide you with regular reports summarizing outreach efforts, revenue generated, and sales campaign analytics.
  • Provide post-event/campaign reports to the sponsors/exhibitors; which helps build business relationships between the organization and its supporters.

Review Data Analytics & Provide Assessment

  • Review outreach analytics and determine enhancements for next time.

Sales Services


Annual Partnership

  • Annual Sponsorship sales
  • Periodic sponsor benefits report outreach
  • Non-dues revenue strategy
  • Sponsor/advertiser relationship management
  • Sponsorship campaign design

Advertising

  • Advertising campaign design
  • Publication advertising sales
  • Website advertising sales

Conference

  • Conference/convention exhibitor/sponsorship sales
  • Onsite benefits fulfillment
  • Post-conference sponsor/exhibitor report

Annual Sponsorship Revenue

Chart showing growth of client sponsorship revenue before and after using Ewald sales services

Annual Sponsorship provides an additional source of revenue for greater sustainability, while also offering your key supporters exposure all year long. On average, Ewald Consulting’s sales department has increased clients’ annual sponsorship revenue by 31%.

Advertising Revenue

Chart showing growth of client advertising revenue before and after using Ewald sales services

Ewald Consulting’s sales department has increased client’s advertising revenue by an average of 34% after the first year. Advertising keeps members informed while helping you diversify your revenue streams.

Conference Sponsor/Exhibitor Revenue

Chart showing growth of client conference sponsorship/exhibitor revenue before and after using Ewald sales services

Ewald Consulting client conference sponsor/exhibitor revenue has increased by an average of 26% after the first year of working with our sales team.


KNOWLEDGE & RESOURCES

MANAGEMENT | View all Management articles
A Successful Year Starts with a Solid Budget by Bill Monn
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MARKETING | View all Marketing articles
9 Marketing Ideas for Your Organization by Kathie Pugaczewski
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MEMBERSHIP | View all Membership articles
A Holistic Approach to Membership Recruitment by Darrin Hubbard
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VOLUNTEERISM | View all Volunteerism articles
Three Ways to Stronger Volunteer Engagement by Paul Hanscom
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1000 Westgate Drive, Suite 252 | St. Paul, MN 55114
p. (651) 290-6260 | f. (651) 290-2266

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