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Monthly Q&A: Ewald Consulting's Events Department

Posted By Kate-Madonna Hindes, Monday, June 8, 2015

I am so proud of each member of the Events Team.” – Julie Cygan, Vice President, Meeting and Event Management, Ewald Consulting

This week, we’re hosting a Q & A with our Vice President of Meeting and Event Development, Julie Cygan. Learn a few of her secrets to the event planning team’s success, as well as the recent wins from the ASPR Conference, held in Orlando, Florida last month. 

 

Q. What was your favorite part of the ASPR conference?

A.  This year was much different than other year’s conferences and presented us with new challenges we haven’t faced with ASPR before. The conference was moved up three months, cutting out a lot of our planning time and without an executive director, a key resource in past conferences. Our team put in a tremendous amount of work to pull off this event, absorbing these responsibilities in addition to our typical responsibilities. I would have to say my favorite part was seeing all of the hard work of our team pay off through the interactions we had with attendees. We received overwhelmingly positive and heartfelt thanks in person and online. Many attendees echoed that it was “the best conference they’ve ever been to.”

 

Q.    Did you see any indicators that this event would be successful?

A.    To begin with, we experienced record attendance and a sold out exhibit hall, before the event had even begun. Our logistics were in place to secure an attendee experience with euphoric atmosphere. We also utilized social media to keep the conversation and key points going before, during and after the conference.

 

Q.    What’s the secret to hosting an event that isn’t simply a conference, but an experience for attendees?

A. Memorable experiences happen though strategic planning, location, content and networking.  Attendees want an interactive experience that they can be fully engaged in, both physically and mentally. It’s important for attendees to discuss controversial real-world topics and have open conversations with peers about pressing issues they face in their daily careers.

 

Q.    What’s one thing we should know the Events team?

A. Our team is extremely passionate about what they do. They are able to achieve just about anything in a “New York minute,” while keeping a smile on their face, managing half a million other items at the same time and making it all look easy- I am so proud of each of them!

 

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Tags:  event planning 

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Take time to Celebrate Legislative Successes

Posted By Owen Wirth, Government Relations Associate, Tuesday, June 2, 2015

Legislative advocacy is an important component of organizations and is one of the primary reasons members join associations. Once a legislative priority is achieved it is easy to think about what the next step will be, but it is also important to stop and recognize even a small accomplishment. Anything from a small funding increase to a major change in policy can often be considered a huge success which required hours of commitment, so it is important to take time to acknowledge each step forward. Legislative advocacy is hard work with long, demanding hours, so any success is something that should make your organization feel proud.

Spread the Good News

Effecting legislation in a positive way for organizations is tremendous news, and it is important to let members and supporters know what was accomplished. If your advocacy resulted in a funding boost, a major policy change or even fending off legislation that would have been harmful to your association, it is critical that you let people know about that good work. Be sure to acknowledge the work that legislators who championed the issue and volunteers who helped raise the awareness have done because this is their success too. Send out any information in your newsletters, e-mail blasts, and/or social media accounts so that the good news can be spread far and wide.

Celebrate!

Everyone likes to celebrate when a group experiences success, especially when they had a hand in the effort! Depending on how big the victory for your association was, you may consider having a social event to highlight the accomplishment and show appreciation to all those who worked on the issue (staff, volunteers, legislators, coalition partners, etc.). Celebrating can give everybody a chance to reflect on the work invested to achieve the goal and rally support moving forward.

Thank a Legislator

It is always important to reach out to your legislator to thank them for the work they did for you. A timely thank you note or e-mail after the legislative session is over will go a long way towards maintaining a beneficial relationship. If you met with them or exchanged correspondence, be sure to highlight that in your thank you letter. If a legislator championed an issue for your organization you should consider presenting them with a “Legislator of the Year” award, recognizing them at an event or in the association’s newsletter. If the legislator has a social media presence, post on their Facebook page or Twitter an acknowledgment of their work and thank them publicly for their support. Don’t forget that a great way to say “thank you” can be via political contributions or volunteering for their campaign. A legislator who is in your corner can continue to be an effective insider for your organization at the capitol.

Tags:  Government Relations 

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Turning Off to Tune In: A look at unplugging for meetings

Posted By Kate-Madonna Hindes, Thursday, May 28, 2015

In the fast-paced world of marketing, I'm always tuned-in to my electronics. Whether mobile phone, tablet or my computers, I seem to always be catching up on new studies, best practices and ideas. I wouldn't be fibbing to say I haven't woken up in the middle of the night to Google something. I often stress the importance of a book over our phones to my family at home. I think everyone is struggling with the pressure to, "turn off," the devices.

 

Unplugging is notoriously difficult, isn't it? Especially during meetings and team outings. As a writer and journalist, I can't help but type as someone speaks. Taking a pen and paper with me to meetings has stretched my comfort zone and mind. But, it's also stretched my creativity.

 

At Ewald Consulting, we stress the importance of allowing one individual to take notes during the meeting on a pc, while the rest of us practice active listening. (Believe me, for a technology fiend- this is much more difficult than it sounds.) With our leadership encouraging us to focus on human connection first- I believe it directly benefits each client. In one room, when the focus is on the opportunity and solution, (and not the next meeting) we're far more creative and tuned-in.

 

According to HBR.org, there are several benefits to unplugging- even as a team. Take a peek below.

 

"(The team) accomplished a tremendous amount of design and decision-making in a very short amount of time. Instead of pushing pixels around to make the best show of half-baked ideas, they pushed ideas around to arrive at plans with real promise.My experience is that, when an executive team works “unplugged” for the first time, there is often a moment when the power of briefly setting aside technology shines through."  (Zachary First, HBR.org)

 

 

Are you struggling with turning off the devices, especially during board meetings or association gatherings? We'd love to hear how you've rose to the challenge and came out on top- and unplugged!

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Building Online Community, Capturing and Nurturing Member Loyalty

Posted By Kathie , Monday, May 18, 2015

Associations have always been about community, like-minded people with similar interests in professions or causes gathering to advance individually and as a whole. In recent past, building community in associations happened in person at our conventions and professional development programs.

 

Technology now affords us the opportunity to engage with our members year round with online communities, increasing the member value proposition if designed and delivered effectively. Just because you can technically build the online community doesn’t mean that members will come. If you’re going to build an online community, be aware of the ongoing commitment of time and resources to make it about enhancing and evolving relationships, not one-time transactions.


The first and most familiar online communities are Facebook and LinkedIn. Associations now have easy access to the tools to build member-only communities on their websites. With our members accustomed to the usability of Facebook and LinkedIn, we are competing with these platforms and need to have compelling reasons to create members-only online communities that are active and create value.


Online communities need to have a specific purpose with communication strategies to create conversation, collaboration, connections and new learnings. We need to facilitate that process and build momentum to create ongoing value.


There are a variety of features in online communities including forum discussion groups, file sharing, directories to list members and allow one-on-one communication, searchable databases to connect through like attributes, wiki-like collaboration on documents and sharing through social media tools. The key is determine which tools to use and why and not to use every tool if not necessary. Start with a few, keep it simple, give clear directions and get members to own the facilitation.

Key strategies to building an online community include:


Invite – ask thought leaders, millennials and mid-career members to participate and drive conversations


Good instructions – help members with their user name and password and how to retrieve it if they’ve forgotten. Create “rules” of engagement and define the purpose of the community


Prompting and prodding – get members to come back by cross-promoting on the website, emails and social media what’s happening and discussion on the online community


Personalize it – encourage members to upload photos and gather interests, attributes and key data points to find commonality amongst the community


Gamification – create points, incentives and make it fun with a little friendly competition


Consistency and commitment – foster the community, keep conversations and sharing going, ask thought-provoking questions, discuss trends, share tools and strategies that are compelling and will drive return visitors


Position and Market It – online communities are a great way to find experts, network (without selling) and ultimately are a great resource for social and collaborative learning.

There are many different ways to make your online community a benefit for your members.  The Association for Staff Physician Recruiters is currently using an online community to support both their live annual conference and fellowship program and their on-demand fellowship program.  The handouts and documents for the conference and on-demand webinars are posted to the community for download and members granted access as they registered. 


The Qualitative Research Consultants Association has created many different online communities to support their regional chapter groups and special interest groups as well.  This allows members to segment by location and topic of interest and network virtually.  Members are able to create their own events for networking or webinars, connect on and offline and also have a discussion forum for sharing resources and best practices. In addition, their members-only Forum Discussion Group is a vibrant exchange of thoughts and ideas on business issues and opportunities, research questions, social networking, suggestion box and industry news.

Several other associations are using the online communities to create mentorship relationships to assist newcomers to the field and the association.  The online community assists in creating the mentor-mentee pair, providing mentorship resources and a forum to assist in the pairing and networking.  In addition, group mentoring programs are a preferred method for millennials to engage with mentors.


In each of these cases, the online community is a specific member benefit that creates value for the association member and the organization as well. 

 

Members join our organizations for a sense of belonging and community so creating relevant experiences both online and in-person is critical to retention and member development. More and more for-profit companies are changing their business strategy to a “membership” model, creating loyal and long-term customers. Other good models for building online communities that foster impactful peer to peer connections and collaboration include LinkedIn, Match.com, Weight-Watchers, Salesforce.com, Marketo, Sierra Club, Amazon and Pinterest. In her new book, “The Membership Economy,” Robbie Kellman Baxter lays out detailed strategies and case studies from these companies that’s well worth not only the “read” but the actual implementation in our own organizations.

 

 

Tags:  association management 

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The Value of Strategic Planning

Posted By Kate-Madonna Hindes, Monday, May 11, 2015
Updated: Monday, May 11, 2015

Have you ever learned a valuable lesson by trying to fit a large easel into the backseat of a Mazda6?  I have.  And I’d recommend you just learn from my experience rather than trying it on your own. One of the organizations I work with was going through a full-day strategic planning session that particular day and I had agreed to bring the easel and large notepads so notes could be taken and hung around the room.  One problem; the easel was too long to fit in my car, or so I thought.  I tried everything.  It was too wide to lay in the back seat, it wouldn’t fit diagonally from front to back, and I couldn’t get it in far enough to lay it parallel with the length of the car.  I tried every angle, every seat adjustment possible, and even came close to tearing up the interior of my car.  All this was taking place in plain view of the windows of many of my co-workers and I was on the verge of giving up.  Frustrated, I draped myself on the easel and gazed toward the ground not knowing what I was going to do.  And then I saw the buttons on the easel legs.  So much frustrating effort and all I had to do the entire time was simply push the button to fold the legs in half.   Needless to say, it fit in the back seat with room to spare.

 

Sometimes associations find themselves in a metaphorically similar situation as I was in.  They know what the association needs (the easel needs to be in the car) but they are trying all the wrong strategies to accomplish the mission (trying to force the easel to fit in the car).  That’s the beauty of a successful strategic planning session.  Not only does it draw out the necessary end goal, but it also brings clarity to the necessary steps of accomplishing the mission (identifies the buttons on the easel). Every strategic planning session will be different, but it should have three primary parts: data gathering, an efficient and effective session, and a plan for follow-up action. 

 

Firstly, gather data.  The better the data gathering the better the strategic planning will be.  Research the target market, know the members’ needs (surveys are helpful), understand the competition, complete a SWOT analysis, review successes and failures, and collect reports from the committee chairs and board members.  Board members and committee chairs should answer questions such as “What is ABC missing as an organization?”, “What is the biggest obstacle facing ABC in the next 3 years?”, “What are three things ABC should be doing as an organization that is currently missing?" All of this information should be gathering, compiled, and given to strategic planning attendees with ample time to review and digest.

 

Secondly, hold an efficient and effective meeting.   The strategic planning process is bound to unveil conversation topics and debates that could go on for hours if time allowed.  Some of these topics need to be flushed out, but having long conversations without structure can lead to an unproductive strategic planning session.  Set an agenda, overview the agenda with board members, and stick to it.  This will keep the session on task and better ensure the best use of everyone’s time for the betterment of the organization.

 

Lastly, set a plan for follow-up action.  A good phrase to go by is “Plan the work and work the plan.”  A strategic session takes a lot of time and effort.  Don’t put it in all the planning work only to be unclear on the strategies to accomplish the defined goals.  I’d recommend creating a strategic matrix that identifies the established goals, defines strategies to accomplish the goals, assigns responsibilities to appropriate board members/volunteers/staff, and sets a time frame for which to accomplish them.

 

Strategic planning is an important and valuable initiative.  Take the time to do it right and you’ll enjoy the benefits you were hoping for.  Proper preparation, meeting organization, and follow-up with give you the best chance at successful strategic planning.

 

 

This post was written by Monte Abeler, Account Executive at Ewald Consulting.

 

Tags:  association management 

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Make or Break Meeting Moments

Posted By Kate-Madonna Hindes, Monday, May 4, 2015

I met with Ewald Consulting Account Executive Monte Abeler to discuss his experience meeting with boards and committees for a variety of associations. He told me that he had recently had a great meeting and everyone walked out feeling energized and ready to take action. I wondered, why don’t more meetings end this way? We talked briefly and came up with a few make-or-break features of meetings we’ve both attended, including:

 

1.       Never meet without an agenda. It seems simplistic, but meetings without an agenda are a rudderless boat headed for rocks or drifting aimlessly along. Set an agenda that consists only of items that require a decision or input resulting in action. If you are invited to a meeting that lacks an agenda, politely insist on having one or be prepared to drift.

 

2.       As a participant in a meeting, ask the “dumb questions.” If a bold recommendation is made, ask about the underlying assumptions. For example, if a membership committee member suggests the goal of growing membership by 10%, ask why. Is there value in growing the number of members or is the committee trying to get off easy by using the total number of members as a proxy indicator of overall value the association offers through membership?

 

3.       Make sure participants are positioned to succeed in the meeting. Provide materials that require review well in advance of the meeting with explicit instruction that such materials should be fully digested prior to the meeting. Have a plan for preparing the meeting facilities as well as who will facilitate discussion, track time on each discussion item, and take/distribute minutes. Having the logistics of a meeting  set beforehand ensures that the meeting itself can get underway on time and the focus of everyone’s valuable time can be the topics of discussion.

 

4.       Start and end on time. In today’s busy environment where all meeting participants have multiple commitments, the best way to be respectful of everyone’s time is to ensure a prompt beginning and conclusion to your meeting. This will ensure future participation is dependable and prompt.

 

In addition to these quick tips, Kathie Pugaczewski describes in 20 Ways to Enhance Your Meeting Experiences how to make use of your association’s website before, during, and after a meeting to increase the value of the meeting itself and to perpetuate the ideas and outcomes from the meeting into the activities that follow it. Take a look and provide us with your feedback. 

 

 

This post was written by Paul Hanscom, Vice President of Marketing at Ewald Consulting. Contact Paul at: paulh@ewald.com. 

Tags:  association management 

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The Importance of Mentorship

Posted By Kate-Madonna Hindes, Tuesday, April 14, 2015
Updated: Tuesday, April 14, 2015


 

My whole life I’ve tried to look beyond athletes or individuals who choose to advance their career, illegally. The same applies to business executives who have committed fraud or personally benefited from unethical transactions. It’s hard to see how anyone who plays by the rules can succeed in such a cutthroat world. When trying to analyze areas in my professional life where I’ve found success, I was surprised when I found the key to success sitting in my own lap! Mentorship is the one true practice that will ensure success in your business.

 

The importance of mentorship between a superior and a new employee is often overlooked in the business world. Companies hire new employees expecting them to sit through a day of "(Insert Company Name Here) Crash Course” and hit the ground running the next day. It simply doesn’t work like that. A relationship between mentor and mentee can be one of the most successful ways to ensure an employee is performing to the best of their abilities throughout their transition into a role.

 

This relationship is not only very beneficial for the new employee, but also the business. The potential benefits of the mentor, mentee, and company are quite impressive. Here are just a few of the benefits.

 

Mentee

1.      Increased Knowledge- The more knowledge that can be shared about the company, the ins and outs of the position, and each individual’s preferences, the more effective the new employee will be in his or her position.

2.      Networking- The new employee should be given the chance to meet everyone in the office. Not only will introducing them to coworkers make them feel like they belong, it will also give them the perception of promotion, positively impacting their work ethic.

3.      Comfort- By creating a relationship that extends beyond the professional lives of a superior and a newbie, the newcomer will be willing to reach out for help in a lot of scenarios that he or she potentially wouldn’t in normal circumstances.

 

Mentor

4.      Becoming a Teacher 101- Although they most likely didn’t go to school to learn how to teach, every management role requires one to be a professor of their branch and industry. Having a mentorship will help you more effectively and efficiently train in mew employees.

5.      Breaking Bad Habits- Where would your company be if management held every single employee "best practice” that they learned 20 years ago dear to heart? By training in new employees with the shiny company policies, management will be more likely to review how they go about their daily work, tidying up some areas they’ve become more lax about.

 

Company

6.      Employee Retention- Employees like companies who invest in them. By instilling confidence in the new employee and showing that your company cares about their success, they are much more likely to remain part of your team.

7.      Comprehensive Training- While some new employee training programs claim to be intensive and all encompassing, no one week training crash course will be as effective as a training program that keeps checking in on itself week after week. This relationship will allow you to curve employee performance continually as they grow within the company.

8.      Motivated Employees- This relationship will allow the new employee to find a niche within the company and get them more excited about their role. This will create a vested interest in the company’s success. Sparking this enthusiasm will create an employee base that comes to work smiling instead of one that punches in grumbling about how full their plate it.  

 

There are many other benefits that are less tangible and often small enough to dive under the radar when thinking about the benefits of mentorship. Implementing a solid mentorship program within your business will ensure success for the mentee, mentor, and the company as a whole. 

 

 

This post was written by Erik Hillesheim, Research Associate at Ewald Consulting. Reach Erik at ErikH@ewald.com. 

 

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Tags:  engaging millennials  marketing 

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8 Tips to Get People to Open Direct Mail

Posted By Kate-Madonna Hindes, Friday, April 3, 2015

If you’re anything like me, you spend a good portion of your morning cleaning out your inbox, quickly deleting emails that you deem uninteresting or irrelevant. Those emails have about two seconds to grab my attention, to make me want to open them.

Then you come home from the office and grab your mail. Almost as rapid-fire as the morning’s “delete email” process, many mail pieces find their way into my recycling bin. Eye-catching helps. Design helps. Color helps. But it is no easy task for a piece of mail to land on my “keep and open” pile.

If you’re in the world of marketing, you want to be one of the lucky ones – one of the chosen emails that get clicked through, read and shared. One of the mail pieces that gets opened, read and saved. But how can you up your chances?  Here are some tips that will help make this happen:

EMAILS

1) Intrigue with Your Subject Line

There is something to be said for creating a subject line that grabs attention, since many times, that might be the only shot you’ve got to get someone to even open the email. I believe the subject line is the most important part of the entire email.  You know to whom and why you are reaching out, so be sure to think about that before selecting the type of subject line you want. Some pointers:

  • Keep it short and sweet
  • Use controversy, shock, humor, personalization, mystery, alliteration, questions, a promise of a list (I’m much more likely to open an email that says “Top 10 Best Minnesota Pizza Joints” or “Who Likes Deep-Dish Pizza?” than one that says “Minnesota Pizza Places.”)
  • Avoid spammy words such as “Buy Now” or “Free”
  • Creating a sense of urgency can work to your advantage. If today is the last day for me to register at an early bird rate, you better believe I’ll want to know that in my subject line.
  • Leave ‘em hangin’. If you really want a high open rate, feed people a taste but don’t offer up the whole menu. “The scholarship winners are…” or “You’ll never believe who is coming to the XYZ event…”

 

2) Know Your Audience

Do you have a quality email list? What does everyone on the list have in common? Do they share a career choice? Would they all benefit from attending a specific conference? Are they all in one part of the country? To what kind of niche are you reaching, and why? Find the commonality and use it to your advantage when writing your email. Not only will it make it feel more personal to the reader, but it will be more effective in achieving its end goal. 

 

3) Get to the Point

If I open an email and have to scroll more than once, forget about it. Keep your emails short and to the point. You know why you’re writing it, so let your readers know right up front. Of course, you can  (and should) add some information backing up the point, but pour all of that out after you’ve made your point. Don’t overwhelm your reader. This can be said for the content within an email as well as the regularity of blasting out the emails. If a company sends me more than three emails per week, I’m much more tempted to hit the Unsubscribe button.

 

4) Choose the Best Send Time

People sleep at night, so don’t send a blast email during the night. Then they wake up , buzz through their inbox while sipping their coffee, and are much more generous in their delete selection than they would be if they received that same email in the middle of their day. For business-related emails, try avoid sending on Mondays, Fridays, and weekends.

 

MAIL PIECES

 

1) Make it Visual

The layout matters. The image/word relationship matters. A clean visual look that does not overwhelm or bore me? Yup. It matters. If you know who will be receiving this mail piece, use your best judgment to gear your look towards what will entice them most. A big part of marketing is knowing your market.

 

2) Cover Your Basics

There are some important pieces you’ll never want to forget on a mail piece – your brand, event dates, locations, and times. Assume people know nothing and start from square one. Hit them with the specifics once the important, basic stuff is out of the way.

 

3) Consider Your Medium

How will your message be received? A back-to-back postcard may hold less information but can pack more punch sometimes than a full catalogue. An envelope can serve as just one more figurative wall for recipients to break through to get to your message, so be sure to consider that. Obviously, items sent as a different size or on a special paper, etc. will be much more attention-grabbing, but also will be much more expensive to create.

 

4) Make it Personal

If done tastefully and smartly, customizing a mailing with a name or another tidbit of personal information can be very beneficial. It can make a person feel more like an individual rather than just one of the herd. And who wants to be a part of the herd? Not me.

 

This post was written by Nicki Brunner. Nicki is Ewald Consulting's Art Director. 

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Six Things to Remember When a Reporter Calls

Posted By Jess Myers, Tuesday, March 24, 2015

Interacting with the media can sometimes be intimidating, but it does not need to be. Following six simple tips for dealing with the media can help make the difference between a productive interview and a disaster.


1)     Be prepared. Or more accurately, don’t be unprepared.

You’re in the middle of nine things at once, when you get a call that you’re not prepared to deal with. So don’t. Ask what they want to talk about, ask for a few sample questions, and ask for their deadline. Politely tell the person on the other end that you will have to get more information and call them back. Then, vitally important, get the information, and call them back. Make yourself some notes that answer their questions, and underscore the main points you want to get across. Don’t go into the call if you’re unprepared.

2)     Know who you are speaking to.

If you get a call from the lifestyle writer for your local community newspaper, odds are they’re probably looking to write a nice, positive story, and it’s something in which you will want to participate. If you get a call from an investigative reporter at Dateline NBC and they have questions about policy, it’s probably something different and you should be more cautious.

 

In addition to knowing who you’re speaking to, anticipate their questions, and have thought-out, helpful answers ready.

 

3)     Everything is on the record.

When you’re talking to a reporter, you’re never “just chatting.” Everything you say, from the minute you say hello, to the minute you hang up, can and will be used. Saying, “this is off the record” means very little to most reporters. In fact, most will say “then don’t tell me” if it’s off the record.

 

4)     Don’t bluff.

Reporters can smell bluffing a mile away. If you don’t know the answer to a question, it’s OK to say, “I’m sorry, I don’t have that information. Let me get it for you or find someone who can answer that.” In fact, it’s much better to say that than to try to fake your way through an answer.

If you don’t understand a question, ask for clarification. Trying to bluff your way through an answer is going to leave the reporter unsatisfied, at best, and can be disastrous.


5)     If you’re asked about a problem, talk about a solution.

The mark of a great politician for years has been the ability to take a question about a problem and provide an answer about an opportunity. So for example, if a reporter calls and asks about a safety issue, talk about all of the strict measures in place to help prevent safety problems. If the reporter asks about an issue with a web site, and appropriate answer would be to cite all of the measures in place to find and fix web site problems. They ask about a problem, you talk about a solution.


6)     Don’t argue or debate.

The old adage on dealing with reporters has been, don’t get into a fight with folks who buy ink by the barrel. Always remember, they will have the last word. At worst, say “we clearly see things differently, but let me look into that further.” And again, look into it further, and call them back.

 

If you have questions or concerns before the interview, speaking with a media relations professional can help. Even if it’s just for a few minutes before you conduct an interview, a professional can help develop talking points, relax and focus you, and remove some of the intimidation. Ewald Consulting’s media relations department is on call to help with these kinds of situations. Call or email anytime we can be of service.

Tags:  ewald consulting  jess myers  media  public relations 

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The Biggest Thing I’ve Learned in Marketing

Posted By Sai Yang, Wednesday, March 11, 2015
Updated: Tuesday, March 10, 2015
Untitled Document

I’ve been working with Ewald Consulting for almost three months as a Digital Marketing Specialist. I’ve learned many lessons about marketing and content development. I feel very blessed with what I’ve already experienced and know there’s even more to come.

I’ve recently started writing down a lessoned learned each day. Sometimes they’re really small (like, sleep more) and sometimes they’re larger.

One important lesson I’m learning is:

keep it simple

I’m sure you’ve heard of the saying, “less is more.” When putting together content for social media such as Facebook, Twitter, and LinkedIn, you’ll want to make it simple. Consider what your audience needs and consider your purpose with every post.

I started noticing that there was more engagements and interactions, once I began putting fresh content on our social media. For example, if someone wrote a blog post for our website, I shared it on social media. I learned to add new, relevant content for social media- simply because it increased our engagement. And, believe it or not- simple was best. People enjoyed our posts about the team and internal workings of Ewald Consultant most!  

Remember:  When developing content for social media choose your words wisely. When you start to write a lot on a single post, you can lose your audience’s attention. Therefore, you’ll want to put the most important caption at the beginning and make it simple by giving less. I know, that’s one thing I learned!

Tags:  ewald consulting  keep it simple  lessons  marketing  sai yang 

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