The Membership Development team at Ewald Consulting works directly with leadership and committees to develop and execute membership retention. They also help establish recruitment and onboarding programs that help to improve the overall health of an organization.
Our team provides expert level reporting, trend analysis and data-driven recommendations to improve process, as well as collaborates with other departments to maintain membership data and membership landing pages to enhance the full user experience.
Value of Membership
During the Great Recession of 2008-2009, the Qualitative Research Consultants Association (QRCA) saw a large drop in business for members—translating to falling membership. When COVID-19 brought another economic downturn, Ewald Consulting worked with QRCA to proactively demonstrate the value of membership.
QRCA members quickly designed and launched a survey to assess how members were adjusting to the new reality, how it was changing their work, and how QRCA could help them. Using the results, we worked with QRCA on three new initiatives: an online research training series and virtual vendor fairs that were open to the wider research community, and business-focused roundtables that were for members only. Our work with QRCA points to the value of using simple tools to gather intelligence rapidly.
- Member data analysis
- Member data maintenance and management
- Membership campaign development
- Membership dues billing and processing
- Membership renewal and retention strategy
- Segmented membership messaging
Professional Development SpecialistInterests: Live music and pretending I know how to make things out of wood. Interesting…
Artist, singer, mom. Have been studying Korean for six years and it’s utterly fascinating. (Pronouns:…
Loves reading, gardening, watching football and hockey, scrapbooking with actual pictures (no digital).
Membership/Data Analysis Assistant
My interests include gardening (I grew peppers this summer), sports (especially basketball) and video games.