Ewald in Practice
Blog Home All Blogs

Run Hard to the Finish Line

Posted By Bill Monn, Vice President of Client Relations, Thursday, December 1, 2016

Sports are a good example to use to make this point. Every track coach since the ancient Greek Olympics has implored their athletes to run hard to the finish line. Every football coach since Knute Rockne has urged their players to run all the way to the end zone. Hockey, basketball, soccer – every sport can point to the improbable play where someone was caught from behind or didn’t give a full run all the way to the finish line and paid a heavy price.

Turning to managing your association, running hard all the way to the finish line is a great message for all leaders to use the last weeks of the year to push hard and finish strong to set up next year for success. Here are some ideas to get your head in the game to do that.

Make a list and check it twice. Some key questions should be:

  • Our strategic plan or goals for the year – did we accomplish them? Why/why not? Is there time to get them done, make a dent in them or position them for the coming year? Are they still relevant?
  • How’s our budget look? Did we perform as well as we thought? Where are we off? Too optimistic on revenues? Unexpected expenses? Are we better off compared to a year ago? Do we need to put a team of smart people on this now to get next year right?
  • Key metrics of the association – are they pointing up or down? Is membership growing, stagnant, shrinking? Is attendance at our programs, conferences, events growing? Is industry support strong?
  • Is the association doing what it is meant to do? Are members happy, engaged, enthusiastic? Have we asked them lately? Do we need to formally take their temperature?
  • Finally – and don’t miss this one – has the world changed? Has anything happened in our industry or elsewhere that impacts our industry? Has anything changed since we made our goals for the year? Probably yes, so take time to understand and pla

One forward-thinking leader that comes to mind loved the end of the year because all the outside noise in the world helped to force greater concentration on the important matters at hand. Said another way, this leader reveled in the opportunity to take dead-aim at a time when it was easy to be distracted. The leader made it a game, made it fun, then made it work.

This thoughtful leader asked his board to come prepared to a brainstorming meeting with an idea that would greatly benefit the organization but was (almost) impossible because of time, money, resources. Take the blinders off and think big without worrying, for the moment, about how to get it done. The energy created by the ideas was intoxicating. And once a good idea got rolling it is almost impossible to stop. In short order, a great idea was begetting more ideas and it was like hanging ornaments on a Christmas Tree. If the idea is good enough, somehow the barriers of time-money-resources get taken care of.

Also worth remembering is that creativity and purpose come in many colors and shapes. While those people we call the “idea creatives” will be brainstorming the new and cool, a good leader will be identifying the people who are passionate about buttoning up details. These are the folks you want massaging your budget and creating that financial plan that will let the new ideas fly.

A word of caution is to not turn over the budget and financial planning completely to a buzz-kill who will be developing a long list of “cant’s.” Best case is you’d like some creative thinking and if/then propositions – if we fund A then perhaps B can’t be funded this year. A great, creative-minded financial planner is worth their weight in gold – the gold they will find to fund the creative ideas.

Tags:  association management  goals  strategic plan  year-end review 

Share |
PermalinkComments (0)
 
KNOWLEDGE & RESOURCES

MANAGEMENT | View all Management articles
A Successful Year Starts with a Solid Budget by Bill Monn
Read full article

MARKETING | View all Marketing articles
9 Marketing Ideas for Your Organization by Kathie Pugaczewski
Read full article

MEMBERSHIP | View all Membership articles
A Holistic Approach to Membership Recruitment by Darrin Hubbard
Read full article

VOLUNTEERISM | View all Volunteerism articles
Three Ways to Stronger Volunteer Engagement by Paul Hanscom
Read full article

© 2019 Ewald Consulting | All rights reserved
1000 Westgate Drive, Suite 252 | St. Paul, MN 55114
p. (651) 290-6260 | f. (651) 290-2266

Membership Management Software Powered by YourMembership  ::  Legal