At Ewald Consulting, we know how much your members are valued. We take great care to ensure not only that your members receive the greatest value possible from your organization, but also that they stick around. In the case of The National Amtelco Equipment Owners (NAEO), we were able to help increase membership numbers after a decline attributed to industry consolidation.
NAEO is an association consisting of Amtelco users and owners — companies that provide teleservices. NAEO’s goal is to share experiences, problems, and solutions that are common to Amtelco users.
As a long-standing association, NAEO had a stable membership base, but the organization faced a gradual decline in total members in large part due to industry consolidation. With a clear trend of steady membership decline, it was clear that new strategies were necessary.
Ewald Consulting’s sales team was brought on in 2021. The team analyzed past membership data and reviewed past membership recruitment and retention strategies. Then Ewald Consulting developed a more personalized and proactive membership outreach strategy using our proven 7-stage sales process.
Within three months, NAEO had successfully changed its membership trajectory. At the conclusion of Ewald Consulting’s personalized membership outreach efforts, NAEO saw an increase in membership for the first time since 2011.
Reach out to us to learn more about how we can help you retain and grow your membership!