In this episode, Reggie Henry, Chief Information and Engagement Officer at ASAE joins us to discuss the upcoming year and how technology plays into the new lives of associations.
- We are not going back to normal: Reggie explains that many refer to going “back to normal,” but this is not likely. Over the past two years, associations have shifted more than they did in the last decade. Teams are now used to things like working from home and attending conferences virtually — so it will be hard to convince them to go back to exclusively in-person activities. Let go of the idea that things will go back to exactly the way things were; look forward instead.
- Technology offers more options to your members: One great benefit of this new emergence of technology during the pandemic is associations are more able than ever to reach out and engage their audiences. As Reggie explained, not everyone can get on a plane and attend a conference far away from home. These new virtual and hybrid options allow members to engage with the organization in a way that better fits with their lives. You may also have an opportunity to engage younger members with new tools.
- We should prepare for another transition year: While Reggie expressed excitement for the year and its opportunities for associations, he warned that the pandemic era is not over, and we should conduct ourselves as such. We are still living month-to-month, so making in-person plans for the end of the year may not be very feasible. Instead, investigate alternatives such as demo days to allow suppliers to interact with members in a meaningful way.
- Face-to-Face interaction is still vital: Reggie cites Maslow’s Hierarchy of Needs in saying that there people will always yearn for ways to gather in person. But associations may need to look at new ways to create safe spaces, including vaccine-checking software and the ability to notify attendees if someone does contract COVID.
Listen to the episode: Let’s Talk About Tech