Mike McIntee, Director of Content Development and Management at Ewald, joins the podcast to give an overview of content and how associations can tell their stories best.
Here are some takeaways:
- Get to know the technology that’s out there. You cannot start anything without knowing what it is. Mike suggests diving into new platforms like TikTok and Instagram just to see how you may or may not be able to use it. These days, content is cheap and easy to make. Get your hands dirty and try things out with almost no risk.
- Storytelling will always be your most powerful asset. People do not remember PowerPoints, Zoom calls, or emails. They do remember plot lines and visuals. Take this into account next time you have a message that needs to go to an audience. How can you convey the biggest emotional impact? Why is this important?
- Media content is a great way to build member value. If you can convey a message within a story, information will stick more and your members will get more from your organization.
- The size of your audience is not the only measure of its effectiveness. If you can deliver an audience of relevance to a potential sponsor or advertiser, even a very small audience may be valuable.