Associations Next: The Best of Both Worlds
On today’s episode, we are joined by Ewald Consulting Senior Marketing Specialist Rebecca Wegscheid. She discusses the challenges and triumphs of hybrid events and how to market them.
- Virtual events have amped up the competition. Now organizations’ events are accessible from anywhere and in many cases, much cheaper to attend. Rebecca suggests being clear about what audiences will get from your event and describe exactly what makes it different from comparable events.
- Hosting virtual events can dramatically increase the size of your audience. Think about different content you may be able to create now that more people are listening. Listen carefully to your audience and they will tell you what they want.
- If there is an in-person component for your event, the marketing needs to include information about the safety protocols, cancellation policies and other aspects that may have taken a back seat in the past.
- The price point is likely to be a bigger factor for your audience than it was before the pandemic. With more competition in the events space, people have more options and are more price-sensitive.