Associations Next: Tech Talk and TikTok
In this episode, we are joined by Kayte Hamilton, founder of The Social Question, and an active QRCA volunteer. She sits down with us to discuss new technology and social media and how it applies to associations.
- Younger generations use tools differently. Beyond just social media, there is a discrepancy in how generations approach tools like project management software and data storage platforms. This impacts associations as younger generations enter volunteer positions and more. Leaders will need to ensure that there are trainings and resources available to bridge the gap between generations — don’t assume that your younger members and staff will find various platforms intuitive.
- Remember your members are people too, and most people are on social media nowadays. The line between work and pleasure is blurred and associations should take advantage of the large base of users on social media by bringing a more human aspect to potential members.
- Don’t get bogged down by policies and procedures. Kayte explained that it often makes social media presence look much less organic when posts have to go through rounds of review and approval. Try experimenting with timely posts and be more interactive.